Cards from Corporate: To whom does a new Director send holiday cards?

Q: Our Director of Sales has been with us for about 3 weeks. It’s time to send out the Holiday cards to our clients but he doesn’t really know them yet and some may not even know we have a new Director of Sales. Is it appropriate to enclose his business card in the Christmas card? Should he write a note in each card (we’re talking over 100 cards) explaining who he is? Or should he only send cards to the clients he’s met?

A: He would send cards only to clients he has met, and then it would be nice for management to send a letter introducing him to all the clients he has not yet met so when he pays a call or telephones they will know who he is.

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