This is a special post for those of you who make the Etiquette Daily part of your routine. At Emily Post we always advise that discussions about money should be open, honest, and candid. In the spirit of following our own advice, I want to acknowledge an evolution of the site. We ran an advertisement on the bottom right of the homepage over the weekend as a trial run to determine if we could deliver advertising that filtered out offensive material. The experiment was a success and we have decided to serve advertising on the site above the header and below our content.
Coming from a state (Vermont) that has outlawed billboards, I appreciate that this can be seen as a bit of a compromise. At the same time, I do feel that there is a balance worth striking to allow this site to continue to grow and expand in new ways. Right now, maintaining this site costs the Institute a small amount. I am hoping to cover these costs and eventually use our revenue to add new features and further develop content. The Etiquette Daily is a passion of mine and I appreciate all of the users who have made so many contributions. I hope that you will keep coming back, allowing us to grow together.
This site was launched on St. Patrick’s Day 2009. As we approach our 2nd anniversary, I am curious about what ideas or dreams you may have for the Etiquette Daily. We are going to be reworking the site’s FAQs and other navigation pages and are looking for any input that you might have. If there is information that you think would be helpful to new or old users please leave suggestions in the comments. Also, feel free to think big and imagine anything that you would like to see in the digital conversation of etiquette and civility in America. Emily Post once said that etiquette is about how people choose to interact, and we value how you interact with us and each other. Thanks again for all you do, and here’s to another year together!