Q: I own a women’s clothing store that carries clothing for women of all ages. How should I refer to the older women who shop with us? They don’t like to be referred to as “mature,” and calling them “older” seems even worse.
A: I would say that generally, women are turned off by characterizations such as “mature” or “older.” Best advice: Stay away from adjectives that refer to the person, and focus instead on adjectives that describe the clothes: casual, business, classic, cocktail, formal evening. Once in your store, shoppers will naturally gravitate to the clothes that appeal to them.
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Please address on how to address people of another color and race. I have heard people address others in a store. can you help the mexican man. is that right.or should we see him as just a man.
It can be awkward and sometimes inappropriate to refer to someone based on their race or country or origin. In a place of business, like a store, I would refer to any male as “the or this gentleman”. If I had to be more descriptive I would use an article of clothing to point a person out of a group.